The importance of digital privacy

Although we care about real life privacy, the reality is that digital privacy is just as important. Personal data is a major commodity in the online world, with many companies wanting to access it. The reason is simple, private data is crucial for a company that wants to promote its services. By knowing the type of content you want, where you live and so on, a company can create a much better, heavily targeted marketing campaign with great success. And that’s the reason why hackers are always trying to access private data from any user.

Does digital privacy matter for customers and online users?

For the most part, people don’t really care about their online privacy. Some people share their email address anywhere, same with their name, surname and other personal data. They trust just about every website, until their information is leaked online and there are real life consequences such as money lost or anything similar.

The problem with digital privacy is that it’s not something you can see or touch. So most people that browse sites or purchase stuff online think they are safe, even if they hear about any problems in the online world. But just because it doesn’t happen to you, that doesn’t necessarily make the online world a better and safer place.

There are hundreds of hacks happening every week, many of them bringing in severe losses to companies worldwide. And such a hack can have severe consequences for users too. You can take Yahoo or Sony whose databases were acquired by hackers and all that personal info was most likely sold to the highest bidder. These things happen, they are a part of our lives and we need to do everything in our power to avoid online security problems. Otherwise, we will end up having our data sold to random companies or people online.

Data brokers pay a pretty penny for customer info

Many studies suggested that a person’s data can be worth anywhere from $20 to $500, depending on who it’s sold to. But this really goes to show that a person’s data is indeed valuable and it can end up bringing in a lot of money. All you have to do is to understand the reason why this happens and to figure out how to actively eliminate all those problems.

Improving your security is crucial if you want to protect your personal info and data. Study the privacy settings of all websites you use often, don’t use your real name unless you trust that company and also come up with comprehensive and complex passwords. In addition, opting for some great security solutions and toolkits can help a lot. Backing up your data and also being careful about what you install on your phone is just as important.

Just because you don’t see how your data is being used doesn’t necessarily make it safe. In the end the most important thing is to figure out who uses your data and how. Then you can alter or modify it at your own leisure. But yes, you shouldn’t trust websites with your data unless you really trust them. That’s especially true when it comes to credit card info or online payments!